![]() An Ultium-based Bolt would be a good place to start. Maybe it’s time they stick with a nameplate over the long haul. ![]() It’s about 12 years since GM entered the mass-market EV space with the Chevy Volt. GM has, to date, killed all of its EVs - many of them groundbreaking: the EV1, the Chevy Spark EV, the Chevy Volt, and now the Bolt EV. Why not keep perfecting the Bolt with the goal of eventually making it popular enough that it’s profitable? GM has a dubious record of killing off EVs GM has already achieved this with the Bolt. “And one of Tesla’s goals is to produce a low-cost EV.a broad push to transform Tesla into a mass-market automaker, which includes introducing a vehicle the company says it hopes will cost half as much to produce as the Model 3.” That is more guts and staying power than GM has.Īnd Tesla is working toward delivering an even lower cost EV. But Tesla stuck with its lowest-priced offering, which eventually became its most popular model (pre Model Y). Tesla didn’t make money on the Model 3 initially and it almost ruined the company financially. I would argue that killing* the Bolt is roughly equivalent to (the hypothetical of) Tesla killing the Model 3. But so is every other EV manufacturer on the planet losing money with the exception of Tesla. And, granted, GM has been losing money on the Bolt. That includes the GMC Hummer, Silverado Pickup, and Cadillac Lyric.īigger is better is the conventional wisdom in the American auto industry. The company is shifting to its Ultium battery platform and, along with this, moving to large electric SUVs and trucks as well as pricey mid-size SUVs.
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